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US/France: Omnicom, Publicis advertising tie-up said to be in jeopardy

By  |  April 28, 2014

The proposed merger between advertising conglomerates Omnicom and Publicis is said to be in jeopardy as sources have reportedly said the companies are facing disagreements.

The $35 billion merger, first announced last July, would lead to the world’s largest advertising firm following the combination of the US-based Omnicom and France-based Publicis.

According to a Wall Street Journal report, whiel the companies have agreed on a deal as a merger-of-equals, one company has to technically acquire the other, though the firms cannot decide who will be the official acquirer.

The disagreement has delayed crucial filings with the US Securities and Exchange Commission, according to reports.

Sources say the disagreement has also lead to the haul dot integration committee meetings.

Full content: The Star

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