A PYMNTS Company

US: FTC to let Twitter buyout fly

By  |  October 3, 2013

Despite grounds for an automatic review, Twitter’s $350 million buyout of mobile advertising exchange company MoPub will not be challenged by the US Federal Trade Commission, say reports.

The FTC announced approval of the deal last Monday as part of its weekly posting of approved mergers.

Twitter announced the buyout just days before revealing its plans for an initial public offering; since the news, experts say the company could see a public valuation of up to $10 billion.

The strategic buyout of MoPub is seen to strengthen the company, which will allow real-time advertising.

Full Content: Reuters

Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.