A PYMNTS Company

US: Calling for backup from smartphone producer HTC

By  |  September 12, 2017

Taiwanese news outlet Commercial Times reported Google has nearly completed an acquisition of HTC, the smartphone maker that builds the Google Pixel. Acquiring HTC would give Google strategic ownership of its mobile operating division and could help offset some of the strategic challenges the company’s mobile computing business could potentially face, according to one analyst.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Those challenges include deeper integration of hardware and software to alleviate Android fragmentation issues, optimization of development cycles, mitigation of rising Distribution TAC expenses and a counterpoint to the unbundling of apps that has resulted from the European Commission’s investigation of Android, the analyst said.

    After a number of unsuccessful smartphone launches, HTC formed a separate division selling virtual reality headsets, which could be further reason for Google’s interest.

    Full Content: PYMNTS

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.