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US: Judge allows rollout of new Keurig product amid antitrust suit

By  |  September 21, 2014

A federal judge Friday ruled that Keurig Green Mountain will be allowed to sell its new coffee brewer product amid a lawsuit accusing the company of anticompetitive behavior, say reports.

Rival JBR is suing Keurig claiming the company illegally harms competition by barring competitors’ coffee pods from working with Keurig machines.

While litigation is ongoing, Keurig is planning to sell its new single-serve brewer, the Keurig 2.0; JBR had asked a judge to bar Keurig from selling the product while the case continues, claiming that the brewer is one such product that harms competition.

But a district judge in New York denied JBR’s request, deciding that “JBR has not made a clear showing that it is imminently likely to suffer irreparable harm in the absence of preliminary relief.”

Full content: Bloomberg

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