A lawsuit against the National Collegiate Athletic Association, which is accused of violating antitrust law by fixing the price paid to student athletes for use of their names and images at zero, continued in court as defendant EA Sports offered its testimony. According to court documents, EA, which is a defendant along with the NCAA and CLC, argued that the use of college athletes in video games were based on real life performances of their counterparts, but “short of their name and likeness.” The NCAA maintains that its contractual relationship with the videogame company ensures that names and images of college athletes are not to be used; plaintiffs are currently seeking class certification that could place billions of dollars at risk for the NCAA.
Full Content: AL.com
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