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US: Radio Shack’s name is being auctioned off for $15 million

By  |  May 13, 2015

RadioShack’s name is to be auctioned and customer data will resume on Tuesday with bidding at $15 million, according to a lawyer tracking the sale.

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    The high bidder is an affiliate of the Standard General hedge fund, which acquired 1,740 RadioShack stores in April, according to Adrienne Walker of Mintz, Levin, Cohn, Ferris, Glovsky and Popeo.

    The auction for the assets is taking place at the New York offices of the Jones Day law firm.

    Walker represents a group of RadioShack’s U.S. independent dealers and franchisees. They have objected to the sale over concerns about whether they could continue to use the RadioShack trademark and whether a buyer of the company’s customer data will be subject to their privacy policies.

     

    Full content: The Wall Street Journal

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