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Vertical Restraints and the Forgotten Function of Prices in Brand Management

BY | May 15, 2015

This article is part of a Chronicle. See more from this Chronicle Roman Inderst, Frank Maier-Rigaud, May 15, 2015 In this article the dual role of prices in the analysis…

This article is part of a Chronicle. See more from this Chronicle

Roman Inderst, Frank Maier-Rigaud, May 15, 2015

In this article the dual role of prices in the analysis of vertical effects is described. While at least some vertical restraints have the potential to entail anticompetitive harm, it is demonstrated that competition law may be overshooting the mark if no account is taken of both the rather fundamental use of price as a signal of quality and of the important role prices play for manu

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