A PYMNTS Company

Antitrust Chronicle® – Surveillance Pricing

Antitrust Chronicle® July 2025 Volume 1

Dear Readers, The digital economy is reshaping the logic of price, replacing stickers and haggling with algorithms trained on behavioral data. In this Chronicle, we examine the rise of “surveillance pricing”—a family of practices that use personal data to target, tailor, and sometimes manipulate the prices offered to consumers. Across...

Read More

In this issue

Should We Fear Personalized Pricing?
John Yun
Jul 14, 2025
Surveillance Pricing: A Cautionary Summary of Potential Harms and Solutions
Ginger Zhe Jin, Liad Wagman, Mengyi Zhong
Jul 14, 2025
The Rise of Surveillance Pricing
Rebecca Kirk Fair, Alvaro Ziadi, Juan Carvajal
Jul 14, 2025
Personalized Pricing: Antitrust and Policy Considerations in the Age of Personalization
Gabriela Antonie, J. P. Bruno, Mariella Gonzalez, Esperanza Johnson
Jul 14, 2025