Apple is intensifying long-standing efforts to beat Google at its own game by building its own rival search engine technology, the Financial Times report.
This comes as US antitrust regulators hone in on the search engine giant for allegedly abusing its dominant market position and deals with other big players like Apple.
In the latest version of the iPhone operating system, iOS 14, Apple bolstered its own search capabilities with little fanfare, the Financial Times reports.
The change went largely unnoticed, and included displaying its own search results and linking to websites directly, rather than through another engine, when users typed queries from their home screens.
While the iPhone’s default search engine, Google, pays US$8-12 billion a year for the privilege in a deal US antitrust regulators are investigating remains unchanged, the FT reported the change is “an important advance” that “could form the foundation of a fuller attack on Google,” according to several people in the industry.
Apple and Google are both fighting antitrust battles right now that could potentially reshape the digital landscape as we know it. The US Department of Justice sued Google last week for alleged antitrust violations following a 16-month investigation into the practices of big tech companies. The investigation included its multi-billion deal with Apple to ensure Google remains the default search engine on the iPhone.
Featured News
T-Mobile’s Acquisition of Ka’ena Corporation Receives FCC Approval
Apr 26, 2024 by
CPI
UK Regulator Announces Two New Senior Executive Appointments
Apr 26, 2024 by
CPI
Paramount Global and Skydance Media Near Merger Deal, Eyeing CEO Change
Apr 26, 2024 by
CPI
BHP Unveils £31bn Mining Megamerger Proposal with Anglo American
Apr 25, 2024 by
nhoch@pymnts.com
ByteDance Prefers Shutdown Over Sale of TikTok Amid US Ban Threats
Apr 25, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Economics of Criminal Antitrust
Apr 19, 2024 by
CPI
Navigating Economic Expert Work in Criminal Antitrust Litigation
Apr 19, 2024 by
CPI
The Increased Importance of Economics in Cartel Cases
Apr 19, 2024 by
CPI
A Law and Economics Analysis of the Antitrust Treatment of Physician Collective Price Agreements
Apr 19, 2024 by
CPI
Information Exchange In Criminal Antitrust Cases: How Economic Testimony Can Tip The Scales
Apr 19, 2024 by
CPI