A PYMNTS Company

Colombia: SIC to create guidelines for “Influencers” advertising

By  |  June 24, 2019

Colombia’s Superintendency of Industry and Commerce (SIC) has revealed that it has been working over the last two months on the possibility of creating a framework for the self-regulation of advertising circulating on social networks through so-called “influencers.” The entity has been in talks with its counterpart in the United Kingdom to design similar guidelines, as explained by Superintendent Andrés Barreto.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    “As this is a new dynamic for the advertising world, we have found that in other jurisdictions with which we share information and experiences, there has already been progress in this area. We must anticipate some guidelines and self-regulation before an unfortunate law or other initiatives occurr. ”

    Although the entity has working groups that are held regularly with traditional advertising agencies, this time there will be meetings with digital agencies and influencers. According to Barreto, all the actors will be heard and it is expected that a draft of this guide will be completed before the end of the year.

    Full Content: El Espectador

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.