The United States Department of Justice (DOJ) is wrapping up its case against Google’s search engine monopoly this week, setting the stage for Google’s defense against allegations that it paid up to $10 billion annually to maintain its search dominance while undermining competitors like Apple and Microsoft.
High-profile tech executives, including Microsoft’s Satya Nadella and Apple’s Eddy Cue, have testified in previous weeks, supporting the DOJ’s contention that Google unlawfully monopolized online search and advertising. Current and former Google employees have also taken the stand.
As Google prepares to counter these accusations, it faces the challenge of justifying its significant payouts for search engine users. The company must also refute the DOJ’s claim that its dominant presence on mobile devices and web browsers deters users from seeking alternatives.
Additionally, the DOJ has accused Google of manipulating internet advertising prices and controlling online auctions in a manner that impacts how buyers and sellers connect on digital platforms.
The outcome of this lawsuit could have far-reaching implications for the tech industry and the future of online search and advertising competition. The tech community eagerly anticipates Google’s response as the case’s conclusion nears.
Source: Spice Works