“As the creator economy evolves, millions of creators are operating as full-scale businesses, managing multiple revenue streams, selling products and services, and engaging global audiences,” according to a Thursday (July 23) news release provided to PYMNTS.
However, many of these creators “lack financial tools built for how they actually work,” the release said.
The Manifest Business Debit Mastercard is designed to address this issue “by aligning payments, banking and financial management into an integrated experience” for creator-led businesses, according to the release.
The new card’s offerings include Mastercard’s global business loyalty program, fraud monitoring and identity theft protection services, and access to dining, travel and entertainment events on the Mastercard Priceless platform, the release said.
The platform also allows for faster payouts, embedded payment acceptance, seamless cross-border transactions, and tools for overseeing invoicing, expenses, taxes and multiple income streams, according to the release.
“Creators are building some of today’s most dynamic small businesses,” Ginger Siegel, North America small and medium business lead at Mastercard, said in the release. “They’re managing customers, cash flow, taxes, global audiences and multiple income streams often without tools designed for how they work. Together with Manifest, we’re helping creators access the trusted payments, security and infrastructure they need to grow sustainable businesses in the digital economy.”
The release of the new Manifest and Mastercard debit card follows Visa’s April launch of a creator-focused card, developed in partnership with TikTok.
Meanwhile, the PYMNTS Intelligence report “Ready for Change: Why Nearly Half of SMBs Want to Ditch Cash and Checks” found that small business owners are seeking digital tools to help them control money movement, track spending and deal with payment-related mishaps.
According to the report, 46% of small- to medium-sized businesses (SMBs) said they would pay to access digital tools.
Meanwhile, 45.8% of these businesses said they would pay for the ability to adjust payment windows based on when their business had the money available, while 63.1% of SMBs said credit cards are the best payment method for disputing a transaction and getting money back.
