Mobile payments now account for 10 percent of Starbucks’ U.S. revenue, according to Mobile Commerce Daily.
Starbucks revealed that it sees close to four million mPayments transactions a week, up from two million at the end of last year and three million just a month ago. The coffee giant now has more than 10 million active customers using its mobile apps, and that it adds around 80,000 My Starbucks Rewards customers on a weekly basis.
Mobile Commerce Daily notes that My Starbucks Rewards drove around half a million app downloads during Starbucks’ second fiscal quarter through a promotion offering $5 free for new registrations.
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