Loyalty & Rewards

Loyalty & Rewards
Simple Credit Rewards Work for Older Generations, but Not Gen Z
May 02, 2024

More than 80% of credit card users now receive reward offers from their card issuers and, on average, 72% of those rewards get used within 90 days. Meanwhile, 71% of consumers tell PYMNTS Intelligence that they are highly satisfied with the rewards that their primary...

Loyalty & Rewards
Grocery Shoppers Across Continents Demand Personalized Rewards
April 30, 2024

No matter which side of the Atlantic they are on, grocery shoppers want loyalty programs with smarter, more relevant messaging, and merchants across the United Kingdom and the United States are rising to meet this demand. U.K. grocery giant Tesco, for its part, is looking to drive rewards adoption...

Loyalty & Rewards
Domino’s Captures Larger Slice of Revenue With Rewards Program
April 29, 2024

Domino’s said its decision to relaunch its rewards program last year is paying off. The quick-service pizza chain released quarterly earnings results Monday (April 29) showing a 5.6% increase in U.S. sales, with management pointing to the rewards program as a driver of that growth. “The program is delivering on...

Loyalty & Rewards
How Airline Miles Deliver Incremental Sales and Loyal Customers to Local Restaurants
April 29, 2024

It was restaurateur and self-styled pop culture icon Guy Fieri who said recently: “Food is not just eating energy. It’s an experience.” It’s a statement that rings true for Steve Fusco, president at Rewards Network. As head of a company that brings customers, data, financing...

Loyalty & Rewards
New Data: 93% of Card-Linked Offer Users Come Back for More
April 23, 2024

Card-linked offers, which provide special savings or rewards attached to a merchant or product, are popular: Roughly 2 in 5 cardholders consistently use them. PYMNTS Intelligence’s research shows how attractive current offers are to users: 93% plan on maintaining or increasing their use in the...

Loyalty & Rewards
JCPenney Launches Rewards and Credit Program
April 17, 2024

JCPenney has debuted its Rewards and Credit Program, a free loyalty program for customers. “Last year, JCPenney announced a $1 billion reinvestment plan to further improve customer experience and operational efficiencies,” the department store chain said in a news release Wednesday (April 17). ”Now, with...

Loyalty & Rewards
Brands Use Mobile Data to Deepen Loyalty Connections With Customers
April 10, 2024

Loyalty programs have long served as a cornerstone for businesses seeking to cultivate lasting relationships with their customers. With the ongoing evolution of mobile technology and advancements in payment innovations, these programs are poised to become even more effective in driving customer retention while enhancing...

Loyalty & Rewards
Rewards Network CEO Says Restaurants Need Data-Driven Approach
April 08, 2024

Forty years ago, shoulder pads and high tops ruled fashion. Tina Turner and Madonna ruled the airwaves. The original movie version of “Dune” was in theatres (and it’s déjà vu all over again on that last one in 2024). Back in 1984, Rewards Network launched a platform...

Loyalty & Rewards
Retailers Simplify Loyalty Programs to Increase Consumer Frequency
April 05, 2024

Consumers want loyalty rewards, but not if it means having to work their way through a complicated digital interface. Retailers including Albertsons and PetSmart are updating their programs to meet this demand for streamlined experiences. Albertsons announced Wednesday (April 3) the debut of a streamlined loyalty experience, shifting to a single...