Loyalty & Rewards

Loyalty & Rewards
60% of Debit Cardholders Turn Direct Deposit Into Loyalty
November 07, 2025

For years, credit cards have monopolized the loyalty market. But as younger consumers trade borrowing for budgeting, the most meaningful shift may be happening on the other side of the ledger: debit. Research from PYMNTS Intelligence and Galileo Financial Technologies finds debit cards — long...

Loyalty & Rewards
Southwest and Galileo Bring Rewards to Debit’s Doorstep
November 06, 2025

Watch more: Galileo’s Co-Branded Debit Card With Southwest Airlines Debit is the payment method of choice for millions of Americans. PYMNTS Intelligence data shows that for their last in-store non-grocery purchase, 39.8% of consumers used a debit card, compared to 29% for credit. Yet even...

Loyalty & Rewards
United Airlines Integrates Lyft Into Loyalty Program
November 05, 2025

United Airlines has integrated Lyft into its loyalty program, and the companies have begun rolling out new ways for travelers to earn and use their rewards. In the first offer made available by this collaboration, Lyft riders in the United States who are also members...

Loyalty & Rewards
United Airlines’ New Card Capitalizes on Debit Rewards Trend
November 04, 2025

The battle for travel loyalty is has already made a sizeable and comfortable home in customers’ wallets. From co-branded luxury credit cards with annual fees that boast a comma, to entry-level flexible offerings, there’s something for everyone when it comes to earning airline points while...

Loyalty & Rewards
FIS Says It’s Time to Make Loyalty Smart Again
October 28, 2025

Watch more: Digital Shift: FIS, David Keenan Loyalty used to be emotional — a bond forged between a shopper and a brand. Today, it feels transactional, fragmented and costly. Merchants chase conversions, issuers fight for top-of-wallet status, brands compete for shelf space and consumers collect...

Loyalty & Rewards
Chime Rolls Out Cash Back Rewards for Premium Membership Tier
September 09, 2025

Chime has begun rolling out a new Chime Card that includes 1.5% cash back rewards on rotating categories for Chime+ members. The cash back rewards are tracked automatically in the Chime app and join other Chime+ benefits like 3.75% APY on savings, fee-free overdraft protection with SpotMe, early access to...

Loyalty & Rewards
Loyalty Programs Gain Traction as Fiserv Acquires CardFree
September 05, 2025

PYMNTS Intelligence has tracked a shift in consumer expectations as they navigate online and offline commerce: They expect rewards and personalized offers. For enterprises, loyalty has become a tangible tool in driving repeat visits and deeper engagement across restaurants, hotels and beyond. Loyalty now stands...

Loyalty & Rewards
Personalization Decides Which Card Wins … and Which Gets Rotated Out
September 02, 2025

In the high-stakes contest for consumer loyalty, rewards are no longer just perks; they are the battlefield. The PYMNTS Intelligence report “Locking in Loyalty: Securing Top-of-Wallet Status in a Changing Economy” shows that financial institutions (FIs) are being pushed to rethink rewards, moving away from...

Loyalty & Rewards
FIS Pushes Brands to Prove Authenticity or Lose Loyalty
August 26, 2025

Watch more: Locking In Loyalty: Securing Top-of-Wallet Status in a Changing Economy After decades of copy-and-paste points programs, consumers and enterprises are rethinking what it means to earn and keep loyalty. Retailers, issuers and brands are under pressure to improve unit economics, differentiate their offerings,...