Loyalty & Rewards

Loyalty & Rewards
Will Delta’s $30,000 Compensation Build Long-Term Loyalty or Simply Ease Immediate Crisis?
February 24, 2025

When Delta Air Lines Flight 4819 crashed and landed upside down at Toronto Pearson International Airport on Feb. 17, it was a traumatic event that left passengers in shock. The airline’s response to the crisis — offering $30,000 to each of the 76 passengers involved...

Loyalty & Rewards
Galileo Brings Co-Brand Debit Rewards to Hospitality Sector
February 20, 2025

Galileo Financial Technologies says it is launching a co-brand debit card program. The new offering, announced by the SoFi-owned company Thursday (Feb. 20), is designed to let brands give debit users access to rewards normally reserved for credit card customers. “Galileo is the first to bring this...

Loyalty & Rewards
Frequent Fliers vs Frequent Spenders: The Shift in Airline Loyalty Programs
January 23, 2025

Frequent fliers or frequent spenders? Is there a difference as they relate to airline loyalty programs? The airline industry is facing increased scrutiny over its loyalty programs. Frequent fliers are frustrated by devalued points, more stringent elite status requirements and diminishing returns on their travel...

Loyalty & Rewards
How Consumers Decide What Card Is Their Top of Wallet Go-To
January 10, 2025

Credit card issuers want to know how they can win that coveted top-of-wallet spot. One powerful strategy for cementing customer loyalty is encouraging engagement with card-linked offers. Many cardholders recognize that earning and redeeming rewards is a benefit of using a credit card for everyday...

Loyalty & Rewards
CEO Interview: Skincare Brand Takes Loyalty — and Data — Personally
November 29, 2024

For brands like 100% Pure, a high-end beauty company founded on the principle of natural, non-toxic products, the digital landscape is a challenge and opportunity. Over the past two decades, the brand has grown from a small operation in a Napa farmhouse to a thriving...

Loyalty & Rewards
Card Networks and Issuers See Restaurant Booking Platforms as Top-of-Wallet Opportunity
October 04, 2024

Dining out is getting more expensive. Consumers continue to spend on their cards, but the pace may be pressured. Issuers want to be top-of-mind and top-of-wallet for restaurant spending, and payment networks benefit from consumer resilience. Several pacts, partnerships and acquisitions between issuers, payment networks...

Loyalty & Rewards
Hilton Launches Hotel Loyalty Debit Cards in the UK
September 26, 2024

Hilton has launched two hotel loyalty debit cards in the U.K.: the Hilton Honors Debit Card and the Hilton Honors Plus Debit Card. In collaboration with travel debit card platform Currensea, these cards aim to revolutionize the way travelers earn and redeem points for hotel...

Loyalty & Rewards
Brands Ramp Up Innovation to Elevate Customer Loyalty and Rewards Redemption
September 20, 2024

Brands are always seeking innovative ways to enhance customer loyalty and streamline rewards redemption, recognizing that a seamless and engaging experience is crucial for retention. By integrating partnerships and leveraging technology, companies are creating dynamic ecosystems that encourage frequent engagement and deeper connections with their...

Loyalty & Rewards
Ascenda Adds Uber to Grow Rewards Network
September 19, 2024

Rewards network Ascenda says it is getting bigger with the help of Uber. The company announced Thursday (Sept. 19) that it was expanding its network to let its FinTech and banking clients’ customers redeem their reward points in partnership with the ride-hailing/delivery company.  Those credits...