Loyalty & Rewards

Loyalty & Rewards
Chicken Salad Chick CEO Sees Restaurants Put Discounts on the Menu to Win Back Customers
July 03, 2023

Restaurants have raised prices considerably in recent years, and they are finding that to get their customers back, they must increase their discounting efforts, according to Chicken Salad Chick President and CEO Scott Deviney. Deviney, who helms the fast-casual chain, which has more than 225 restaurants across 17...

Loyalty & Rewards
Banks Try Digital Gift Cards to Turn Everyday Spend Into Loyalty Perk
July 03, 2023

Today’s hostile macroclimate is proving to be historically hungry for consumers’ purchasing power. Record inflation is eating up Americans’ ability to make everyday purchases with little to no worry. Fortunately, an ongoing foundational shift in the very nature of money and payments is helping cash-strapped...

Loyalty & Rewards
Denny’s Relaunches Loyalty Program as Restaurants Gamify Rewards
June 30, 2023

Across the restaurant industry, brands are getting more targeted with their promotions, and Denny’s has become the latest to tap data-informed, personalized “challenges” to get more return on its rewards investments. On Thursday (June 29), Denny’s, a full-service diner chain with nearly 1,600 locations around...

Loyalty & Rewards
Are Loyalty Programs a Profit Center or Cost Center? 
June 26, 2023

Brands, retailers, and solution providers are increasingly focusing on loyalty programs to not only encourage repeat purchases but also gather valuable, first-party data. However, it remains crucial to determine whether these opportunities effectively resonate with customers. Also, it is important to assess whether loyalty programs...

Loyalty & Rewards
Adore Me Taps New Data-Driven Tiered Program to Increase Customer Loyalty
June 26, 2023

Loyalty is about knowing and rewarding customers, and the more intimate the purchase, the more you need to know about personalization. Speaking with PYMNTS for the “Summer Loyalty Series” sponsored by Banyan, Eugen Neiculescu, chief experience officer at direct-to-consumer (D2C) lingerie brand Adore Me, said...

Loyalty & Rewards
5 Ways Grocers Are Using Digital to Drive Loyalty
June 12, 2023

With the Digital Food & Beverage Conference kicking off Monday (June 12) in La Jolla, California, where industry executives gather to learn, among other subjects, about how to best leverage technology to drive loyalty, PYMNTS research reveals some of the key ways that grocers are...

Loyalty & Rewards
PYMNTS Summer Loyalty Series: 95% of Ulta Beauty Sales Driven by Loyalty Members
June 02, 2023

Loyalty is a beautiful thing for consumers and retailers, and loyalty in the beauty space is doubly so, in that choice of retailers and products are deeply personal, literally modifying how we present ourselves visually to the world. That gives beauty brand loyalty unique qualities....

Loyalty & Rewards
Brands Tap New Data Sources to Target Second-Time Buyers
May 31, 2023

Regardless of income level, we’re all wary of what things cost and where the best deal can be had, online or in-store.   It’s not too far-fetched to say we’ve become a nation of bargain-hunters.  At a high level, merchants face a conundrum.  There’s a world...

Loyalty & Rewards
TGI Fridays Latest Chain Remaking Loyalty to Favor First-Party Ordering Over Aggregators
May 15, 2023

With recent research showing that consumers tend to order the same items from the same restaurants creating questions about the value of delivery aggregators, more restaurant chains are beefing up homegrown loyalty programs and creating direct relationships with diners. In “Connected Dining: Third-Party Restaurant Aggregators...