Embedded finance platform provider Alviere is letting its clients expand their co-branded debit card incentives. The expansion allows customers to offer merchant-funded rewards, the company said in a Wednesday (March 6) news release. “Co-branded cards play a critical role in the loyalty and rewards programs of airlines, hotels...
As eCommerce marketplaces look to gain back share from industry giants, Wayfair joins those looking to in-house rewards programs to make its offerings more relevant to shoppers. On a call with analysts Thursday (Feb. 22) discussing its fourth-quarter and full-year 2022 earnings results, the home...
Blackhawk Network (BHN) has introduced a new way for businesses to distribute customer loyalty rewards. The branded payments provider’s “Select Codes” offering, announced Thursday (Feb. 15), is a digital “code-to-catalog” that lets businesses distribute codes to customers, who can then swap that code for their choice of...
Customers of Bank of America and Starbucks can now earn more benefits by linking those accounts. A new partnership between the two companies allows Bank of America cardholders and Starbucks Rewards members to earn 2% cash back from the bank and one Star per $2 spent at the coffee retailer, on...
The 2023 holiday shopping season was a challenging time for consumers as rising prices made it difficult to manage their spending. In this competitive marketplace, card-linked offers emerged as an attractive option for budget-conscious shoppers, with many merchants and card issuers leveraging item-level receipt data...
T-Mobile has launched a new loyalty program together with an app mobile apps, that helps customers manage the perks and benefits. The wireless carrier’s new status level, called “Magenta Status,” provides exclusive benefits and privileges across a range of services like hotels, rental cars, movie...
Len Covello, chief technology officer of Engage People, told PYMNTS in an interview that merchants are going to need to fine-tune, and in some cases overhaul, their rewards offerings. “Consumers have higher expectations of what they’re going to get, ultimately, from loyalty programs,” he said. In...
Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Loyalty programs, of course, have been around for decades. As Webster noted, the granddaddy might be Neiman Marcus’s InCircle program, which made the firm...
As brands push communication through their mobile apps, consumers maintain that they would rather get their personalized offers through good, old-fashioned email. By the Numbers The PYMNTS Intelligence report “Personalized Offers Are Powerful — but Too Often Off-Base” drew on responses from more than 2,500...