As restaurants compete for consumers’ loyalty, many are looking beyond the typical earn-and-burn rewards programs. For instance, Starbucks, the largest restaurant company in the world, announced earlier this year the incorporation of non-fungible tokens (NFTs) into its loyalty offerings, and now it appears that other...
Technology rarely sits in the back seat, but for next-generation loyalty plans, that’s the case. While much has been made about the disruption that technology and the great digital shift have made in commerce and financial services, Mladen Vladic, general manager of loyalty services at...
When it comes to attracting young restaurant customers, digital rewards are essential Cracker Barrel said. The restaurant and country store chain, which has more than 660 locations across 45 states, told analysts Friday (Dec. 2) while discussing the company’s latest earnings results that it is...
As restaurants try to prevent inflation-concerned consumers from trading down, many brands are becoming more aggressive in their rewards and deal offers in an effort to keep diners coming back. “With some of the macroeconomic trends ahead, I think it would make sense if rewards...
As consumers look to get their food needs met in the face of sky-high inflation, digital coupons are proving essential for driving continued engagement. BJ’s Wholesale Club, for one, noted earlier this month on a call discussing the retailer’s third-quarter financial results that “digitally enabled”...
In the face of consumers’ ongoing price concerns, grocers are leveraging rewards and other digital offers to drive sales and maintain loyalty. Take Netherlands-based multinational grocery retailer Ahold Delhaize, which is seeing its discounting efforts via its rewards programs pay off. In a presentation accompanying...
As grocers compete for shoppers’ loyalty across digital and physical channels, the bar for building relationships with customers is getting higher. Yet, a traditional rewards program is not the only route to do so, as discount grocer ALDI has found. ALDI Retail Payments Leader Teresa...
With food prices up 15% from last year, grocers need to work harder to secure consumers’ digital engagement, new insights show, as signs of another inflation-related behavioral shift begin to emerge. In an interview with PYMNTS, Barbara Connors, vice president of commercial insights at 84.51°,...
The prevailing belief among grocers is that, in the face of skyrocketing prices, they would be best served to find ways to provide their customers digital discounts, be those in the form of coupons for all shoppers or rewards for loyalty program members. By the...
