Loyalty programs are evolving to meet consumers’ changing values, Engage People Chief Technology Officer Len Covello told PYMNTS. Loyalty has shifted from the typical interaction of earning some type of currency — air miles, for example — that are ultimately redeemed after being accumulated over...
Store cards, also known as retail cards or private-label cards, are credit cards issued by specific retailers or stores. These cards are designed to be used exclusively at the issuing store or a group of affiliated stores. By offering discounts, special promotions and exclusive offers...
Starbucks is adding two new rewards partners to grow loyalty engagement and reach new customers. The world’s largest restaurant chain by revenue shared in its 2023 Reinvention Update and Holiday Launch presentation Thursday (Nov. 2) how, following its loyalty partnership with Delta, the company is...
The debate over interchange is now fully underway (again) on Capitol Hill. The question remains as to what happens with rewards programs — the sweeteners, you might call them — that are among the favored reasons for consumers, especially older consumers, to keep using their...
The fight over the Credit Card Competition Act (CCCA) has taken to the skies. This week, Sens. Dick Durbin, D-Ill., and Roger Marshall, R-Kan., who sponsored the re-introduction of the CCCA in June of this year, penned a missive to regulators on Capitol Hill to...
For merchants looking to enhance customer engagement and maintain a competitive edge in a highly competitive market, loyalty programs are a vital asset. In fact, these programs, many tied to store or co-branded credit cards, can be used as a strategic tool to keep cardholders...
Customer engagement is key to staying ahead of the pack in a highly competitive market, so numerous merchants and brands offer loyalty and rewards programs, many tied to store or co-branded credit cards. Although these offerings are enough to entice consumers to register, they are...
Loyalty or rewards programs play a role in consumer shopping habits. Sixty-five percent of credit or debit card users prefer to shop with brands or merchants where they are members of loyalty or rewards programs. This is one of the findings in the PYMNTS Intelligence...
Delta Air Lines has said that recent changes to its frequent-flier program have received mostly negative feedback from travelers. In response to this feedback, Delta CEO Ed Bastian has said the airline went “too far” with the changes and has announced that modifications will be made...