Brands, retailers, and solution providers are increasingly focusing on loyalty programs to not only encourage repeat purchases but also gather valuable, first-party data. However, it remains crucial to determine whether these opportunities effectively resonate with customers. Also, it is important to assess whether loyalty programs...
Loyalty is about knowing and rewarding customers, and the more intimate the purchase, the more you need to know about personalization. Speaking with PYMNTS for the “Summer Loyalty Series” sponsored by Banyan, Eugen Neiculescu, chief experience officer at direct-to-consumer (D2C) lingerie brand Adore Me, said...
With the Digital Food & Beverage Conference kicking off Monday (June 12) in La Jolla, California, where industry executives gather to learn, among other subjects, about how to best leverage technology to drive loyalty, PYMNTS research reveals some of the key ways that grocers are...
Loyalty is a beautiful thing for consumers and retailers, and loyalty in the beauty space is doubly so, in that choice of retailers and products are deeply personal, literally modifying how we present ourselves visually to the world. That gives beauty brand loyalty unique qualities....
Regardless of income level, we’re all wary of what things cost and where the best deal can be had, online or in-store. It’s not too far-fetched to say we’ve become a nation of bargain-hunters. At a high level, merchants face a conundrum. There’s a world...
With recent research showing that consumers tend to order the same items from the same restaurants creating questions about the value of delivery aggregators, more restaurant chains are beefing up homegrown loyalty programs and creating direct relationships with diners. In “Connected Dining: Third-Party Restaurant Aggregators...
Brands and merchants may benefit by catering to caregivers’ mindset of seeking consistent reliability in baby products. Parents, family members and other caregivers of young children know that if a given product works for little ones, it usually should not be changed. Applicable to nearly...
Mastercard and Expedia Group have partnered to launch a new loyalty points redemption solution. With the new Travel with Rewards program, Mastercard cardholders can redeem their points for travel bookings powered by Expedia, the companies said in a Tuesday (May 9) press release. The solution is available to issuers...
Brands face a conundrum when it comes to boosting top lines. While they ideally want to grow their customer bases, it can be more expensive to find a new customer than to retain an existing one — and grow their loyalty. Brendan Grove, chief technology...