When it comes to rewards preferences, older generations tend to want to receive perks for their grocery and restaurant spending, but they don’t necessarily want to be rewarded for many other kinds of purchases. By the Numbers The PYMNTS Intelligence report “The Credit Economy: The...
Starbucks is seeing its artificial intelligence data efforts boost its rewards program effectiveness, incentivizing consumers to spend more and visit more often. On a conference call Tuesday (Jan. 30) accompanying the coffeehouse giant’s first-quarter fiscal 2024 earnings report, CEO Laxman Narasimhan discussed the company’s successful...
Loyalty programs have become a ubiquitous part of the retail landscape, offering consumers enticing rewards and incentives for sticking with their favorite brands. However, as retailers expand their offerings, the proliferation of multiple loyalty programs can complicate the consumer experience and pose challenges for both...
As consumers look for lower-priced grocery options amid ongoing budgetary pressures, Flashfood is seeing its eCommerce marketplace, which sells food that would otherwise go to waste at discounted prices, boost grocers’ sales. In an interview with PYMNTS, Nicholas Bertram, who was announced as CEO of...
As restaurant brands turn to rewards partnerships to reach new audiences, Chipotle is seeing its efforts in the space keep its products top-of-mind for more consumers. In an interview with PYMNTS, Stephanie Perdue, vice president of brand marketing at the fast-casual brand, explained that the...
During the 2023 holiday shopping season, card-linked offers gained popularity as consumers sought ways to manage their spending amidst rising prices. In fact, nearly two-thirds of cardholders incorporated card-linked offers into their holiday spending, with 27% stating their strong likelihood to continue doing so. This is according...
Tory Marpe, vice president of loyalty and CRM at The Container Store, told PYMNTS that the days of one-size-fits-all loyalty programs are over. “If you have a loyalty program, customers expect there to be personalization,” she said. Time is precious to us all, and when...
As budget-conscious shoppers seek card-linked offers, PYMNTS Intelligence reveals that product-specific deals can go a long way towards engaging cost-sensitive grocery shoppers. By the Numbers The new report “Leveraging Item-Level Receipt Data: How Merchants Engaged Holiday Shoppers With Card-Linked Offers,” a PYMNTS Intelligence and Banyan...
The 2023 holiday shopping season provided little reprieve from rising prices, and United States consumers sought ways to manage spending. This made card-linked offers especially attractive to budget-conscious shoppers. In fact, discounts and rewards were key drivers of consumer interest in and use of these...
