Loyalty & Rewards

Loyalty & Rewards
2023 Was the Year of Restaurant Loyalty Relaunches
December 14, 2023

As ongoing financial challenges have continued to constrain consumers’ budgets throughout the year, restaurants have taken the opportunity to rethink the financial incentives they offer, relaunching their rewards programs with new strategies and user experiences. Take, for instance, quick-service restaurant (QSR) giant Subway, which turned...

Loyalty & Rewards
McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
December 07, 2023

With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in the next few years. The company announced Wednesday (Dec. 6) in an investor update that it aims to grow the...

Loyalty & Rewards
Merchants Eye Embedded, Flexible Rewards to Keep Transactions Flowing
December 04, 2023

For forward-thinking merchants eyeing new ways to keep the transactions flowing, to keep consumers opening their wallets and wielding cards, new approaches to rewards may prove most rewarding. Consumer spending these past few months has been uneven at best, and we’re nearing the sprint (or...

Loyalty & Rewards
Shoppers Want Grocery Store Loyalty Programs the Most
December 04, 2023

Merchants and brands can foster the use of their store and co-branded credit cards by offering consumers rewards programs, special benefits and card-linked offers. Consumers are most interested in receiving personalized card-linked offers from grocery stores, at 44%, followed by clothing and apparel retailers, at...

Loyalty & Rewards
Brands Target Families With Children to Boost Cross-Sales and Loyalty
November 29, 2023

Families with children constitute the largest group of consumers with merchant or store credit cards — more than millennials, baby boomers, childless couples or high-income singles. Specifically, 63% of this group own at least one of these cards, and almost 15% use them regularly. Traditionally,...

Loyalty & Rewards
Comdata Launches Fuel Card With Rewards From Credit Cards
November 28, 2023

Comdata has launched a payment solution that allows fleet owners to enjoy both the benefits of a fuel card and the rewards of their existing credit card.  The new Comdata Connect Card can also be linked to the cardholder’s bank accounts, making it easier to add...

Loyalty & Rewards
Amex, Amazon Tie-Up Helps Point the Way Toward Rewards ‘Ubiquity’ 
November 21, 2023

Ubiquity is what we all want in a rewards program. Ubiquity allows consumers to redeem rewards for the value — the goods and services — they prefer, as their “convertibility” carries across various use cases. We may all be familiar with the statement credits, with...

Loyalty & Rewards
American Express Allows Spending of Reward Dollars on Amazon
November 20, 2023

American Express cash-back cardholders can now spend their Reward Dollars on Amazon. With eligible cards, they can do so while getting the same value for their Reward Dollars as a statement credit, American Express said in an announcement emailed to PYMNTS. One Reward Dollar equals $1...

Loyalty & Rewards
1 in 3 Consumers Would Use Online Bank Transfers for Rewards
November 10, 2023

Online bank transfers, also known as pay-by-bank transfers, can be used to pay recurring bills and are the third most frequently used for this purpose after debit and credit cards. Adoption is steadily growing for online purchases, with 35% of consumers using online bank transfers...