Loyalty & Rewards

Loyalty & Rewards
Thanx Integrates Loyalty Platform With Square POS System
March 31, 2025

Restaurants using Square can now offer rewards experiences in-store with the help of Thanx. This capability follows the integration of Thanx’s loyalty and guest engagement platform with Square’s point-of-sale (POS) system, the companies said in a Thursday (March 27) press release emailed to PYMNTS. “Together, we set out...

Loyalty & Rewards
Galileo Bets Big on Debit Rewards to Boost Loyalty Among Credit-Wary Consumers
March 27, 2025

About 90% of U.S. consumers have debit cards. Forty-six million consumers don’t have established credit histories — which means they don’t have credit cards. With the rising use of debit as a preferred payment method, brands are missing out on a chance to deepen their...

Loyalty & Rewards
United Airlines Raising Fees for Travel Perks
March 24, 2025

United Airlines announced changes Monday (March 24) to its lounge memberships and rewards credit card offerings. According to a Monday news release from the company, the airline is increasing annual fees while simultaneously introducing new benefits and incentives for cardholders. A CNBC report on Monday...

Loyalty & Rewards
Bilt’s Bet on Banyan Turns Neighborhood Spending Into Hyper-Targeted Rewards
March 24, 2025

Local economies are made up of neighborhoods, and neighborhoods are home to a collection of businesses, from chain stores to groceries to local merchants and the corner pharmacy.  Individuals may find their favorite go-to establishments for their daily needs — or in other cases, may...

Loyalty & Rewards
Gen Z Leads the Hunt: 65% of Young Consumers Actively Seek Card Rewards
March 21, 2025

The battle for credit cardholder loyalty is being waged not just on the traditional fields of points and miles, but on the more personalized terrain of relevant and easily accessible benefits. A new report, “Beyond Points and Perks: How Relevant Benefits Drive Cardholder Engagement,” a...

Loyalty & Rewards
Wyndham Rewards Launches Debit Rewards Program Powered by Galileo
March 17, 2025

Hotel rewards program Wyndham Rewards partnered with Galileo Financial Technologies, SoFi’s technology platform, to launch a debit card that lets users earn travel rewards and points on everyday spend. The new Wyndham Rewards Debit Card is designed to cater to the many travelers, particularly younger...

Loyalty & Rewards
Fed Data Shows Economics of Interchange: 86% of Fees Fund Rewards Programs
March 13, 2025

PYMNTS Intelligence noted in recent research that at the same time that consumers are using their credit cards to navigate an inflationary environment, and to purchase everyday essentials such as groceries, they also value the rewards tied to that spending.  Consumers use general purpose cards...

Loyalty & Rewards
How Web3 Can Raise Customer Engagement in Rewards Programs
March 13, 2025

Most consumers are members of loyalty or rewards programs, whether for supermarkets, hotels, airlines, car rental companies, retailers or coffee shops. But these businesses, after enticing consumers to sign up to get a freebie, infrequently or even maybe never hear from them again. According to...

Loyalty & Rewards
Debit Rewards Platform Broadens Loyalty Rewards Beyond Credit
March 06, 2025

Tens of millions of U.S. consumers use debit cards — one of the most popular ways to pay — and in doing so, have been largely shut out of the chance to earn rewards for that spending. David Feuer, chief product officer at Galileo Financial...