Loyalty & Rewards

Loyalty & Rewards
Wyndham and Galileo Bet Debit Can Rewrite Loyalty
August 21, 2025

Gen Z and millennials aren’t just shunning credit cards, they’re helping rewrite how loyalty is earned, with debit emerging as the next way for brands to capture wallet share. For decades, loyalty meant co-branded credit. Airlines, hotel chains and retailers leaned on cards like Delta...

Loyalty & Rewards
Fanatics Launches Loyalty Program Encompassing All Its Sports Fan-Focused Businesses
August 12, 2025

Global digital sports platform Fanatics launched an enterprise-wide loyalty program. The new Fanatics ONE is the company’s first loyalty program that offers rewards and experiences across its businesses, including fan apparel, trading cards and collectibles, online sports betting and casino rewards, and access to events,...

Loyalty & Rewards
Shake Shack Launches Loyalty Program for Online and App Orders
May 28, 2025

Shake Shack is set to launch its first loyalty offering through its app and website. The fast-casual restaurant chain rolled out a $1 soda offer for app users starting Wednesday (May 28) and plans to roll out other deals for app users in the future,...

Loyalty & Rewards
Blaze Pizza Rides Loyalty Tech to Beat Economic Headwinds
May 22, 2025

Blaze Pizza is on a mission to redefine fast-casual dining, one custom-built pie at a time. The Atlanta-based chain, now boasting 300 restaurants across 38 states, has carved out a niche with its assembly-line model that lets guests build their own pizzas — choosing everything...

Loyalty & Rewards
Fasten Shifts Gears to Drive Auto Loyalty Into the Fast Lane
May 13, 2025

A car loan can turn out to be a green light, red light moment for millions of Americans. While consumers in the United States spend trillions of dollars annually on transportation, traditional credit cards rarely offer meaningful rewards for auto-related expenses. That disconnect represents an...

Loyalty & Rewards
Sam’s Club Picks Mastercard to Power Bonus Offers Program
April 28, 2025

Mastercard teamed with Sam’s Club to power the retailer’s Cash Bonus Offers program. The collaboration employs Mastercard’s personalization technology to help Walmart-owned Sam’s Club better communicate appropriate rewards offers to its members, according to a Monday (April 28) press release. “Consumers today demand relevant, convenient...

Loyalty & Rewards
Bilt Partners With Southwest Airlines to Enable 1-to-1 Points Transfers
April 24, 2025

Bilt Rewards has partnered with Southwest Airlines to enable Bilt members to turn points earned from housing payments into points that can be used to book flights. As of Thursday (April 24), Bilt members can convert their Bilt Points into Southwest Rapid Rewards points at...

Loyalty & Rewards
Bilt Extends Rewards Program to Student Housing and Student Loans
April 23, 2025

Bilt Rewards now enables students to earn rewards on their student housing payments and redeem their rewards toward student loan payments. The first of these new capabilities results from the expansion of the Bilt Rewards network of homes to include student housing properties, beginning with...

Loyalty & Rewards
Expedia’s Private-Label Push Turns Loyalty Points Into Economic Leverage
April 14, 2025

Tariffs are at the top of many people’s minds, inflation is volatile, and consumers are discerning about where and when they will spend their money. Commentary from airline executives during earnings calls has pointed to caution overall. However, in the case of Delta Air Lines,...