While Black Friday may not be the automatic frenzy inducer it has been in years past, the expectation is that it will perform at least as part this holiday season.
Super Saturday, on the other hand, probably not so much due to an unusual quirk of the calendar this year that means the last Saturday before Christmas also happens to be Christmas Eve. Though usually Super Saturday is one of the top 10 busiest days of the year, this year, probably not due to that Christmas Eve placement.
“This year, we are dubbing Dec. 17 Super Saturday because we expect it to be the busiest Saturday of December,” said Brian Field, senior director of advisory services at ShopperTrak. “However, it will be no match for Black Friday, which will be the busiest shopping day of the holiday season.”
ShopperTrak found that operating on Thanksgiving Day impacts primarily the distribution of traffic, rather than the overall traffic count.
“Based on our findings, it’s clear that Thanksgiving Day openings may risk more in operating costs than in expanding sales opportunities,” Field said. Not to mention, opening on Thanksgiving has serious implications on staff morale.
Here is ShopperTrak’s list of the predicted busiest shopping days of the upcoming season:
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