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Karen Webster

Biography

Karen is the CEO of MPD and is one of the industry’s most significant thought leaders, practioners and advisors to CEOs and their Boards. She has worked extensively with some of the leading players in the payments, B2B and technology sectors to architect, ignite and commercialize innovation. Karen is an advisor and member of the board for many of the most innovative companies operating in the payment, technology and digital media industries.

Karen is a frequent industry speaker and the author of numerous published articles and whitepapers on payments, mobile, social strategy, product design and loyalty and was a key contributor to Catalyst Code: The Strategies Behind the World’s Most Dynamic Companies, Harvard Business School Press, 2007. She directed the research for the book and devised its trademarked 6-step Framework. Karen formerly served as the Managing Director of Global Marketing and Planning for PricewaterhouseCoopers’ Management Consulting Services practice and later served as Chief Operating Officer for one of MMC’s consulting subsidiaries. In 2002, Karen launched her own B2B strategic marketing consultancy which later combined with MPD. Karen served as an adjunct faculty member at her alma mater, Johns Hopkins University, where she also holds a Masters Degree in Marketing.