IPO Uh-Oh Down on the Farm(Ville)? What Zynga’s COO is Saying

What's Next In Payments®
4:43 PM EDT December 19th, 2011

December 19, 2011

FarmVille may be one of the most popular games on the ‘Net, and especially on Facebook, but apparently that may not translate into trading success as a public company.

(Related: Zynga Inc. Prices Initial Public Offering)

The Wall Stret Journal reports that the game’s maker, Zynga, has seen its shares slide downward since going public Friday, losing around 5% each day after an initial $10 IPO value.

As of Sept. 30, Zynga had four of the top five social games on Facebook as far as daily active players, according to the Wall Street Journal.

(Related: Discover® Sponsors First-Ever Zynga FarmVille Game Expansion)

But is Zynga is sweating the early returns, COO John Schappert wasn’t showing it in an interview over the weekend with TechCrunch. Here’s a couple experts.

On the game plan for using the new funding:

“We’re investing in existing games to drive bookings [revenue-generating events like the purchase of a virtual good]. We’re also working to create new franchises and genres, like Castleville, which we recently launched on Facebook. That also means more international expansion. We’ve just started localizing a year ago with CityVille.”

On what he would tell investors:

“We look at this for the long-term, we’re not making short-term decisions… We’re looking at the long-term of play, the long-term of Zynga and connecting the world through games, and that’s hopefully what people are investing in — the future of social gaming and play.”

Click here to read the full TechCrunch interview.

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