AmEx App Enables P2P Money Transfer Over Facebook

What's Next In Payments®
4:55 PM EDT March 1st, 2012

Serve, the person-to-person money transfer platform operated by American Express, released a Facebook app today that permits P2P money transfers over the world’s largest social network.

Related: Check out the PYMNTS.com Facebook Commerce Briefing Room

Serve acts like a wallet in the cloud, allowing users to connect bank accounts, debit or credit cards to their Serve profile. A full release explaining the details behind this week’s announcement is available on Amex’ website.

In Australia, Commonwealth Bank’s Kaching app also connects Facebook users to bank accounts. In the U.S., PayPal’s Send Money app on Facebook allows P2P money transfers.

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