Groupon to Shake Up Customer Retention Strategy

What's Next In Payments®
8:30 PM EST February 12th, 2012

As the number of daily deal sites continues to grow, Groupon is looking to revamp its customer retention strategy, according to a report by Daily Deal Media.

Related: Troubling Data on the Future of Daily Deals Sites – Report

As part of its approach, the company has announced the launch of Groupon Now, which will offer short duration deals. With this new product, Groupon hopes to keep consumers checking the Groupon website “as regularly as they now do with Facebook and email.”

Customer retention is an avid point of discussion amongst all daily deals websites. The rapidly increasing market gives consumers a greater variety of choice each day, which can lead to a decline in overall customer retention statistics.

Click here to read the complete article.

Comments
Also by This Author
What's Hot
News
Hackers Cracked Into Natural Grocers’ Registers
Mobile Commerce
Ingenico Launches NFC mPOS Solution
Mobile Commerce
US Bank Joins List Of Samsung Pay Backers
Merchant Innovation
Visa Partnerships Bring In-Car Purchase Experience
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
B2B Payments
Madison Logic Buys B2B Ad Network
B2B Payments
Cash Flow Management for the 21st Century
B2B Payments
When The B2C E-Commerce Business Model Meets B2B Demand
B2B Payments
CDFI Network Targets Women, Minorities for SME Loans
View All Articles ››