Groupon to Shake Up Customer Retention Strategy

What's Next In Payments®
8:30 PM EDT February 12th, 2012

As the number of daily deal sites continues to grow, Groupon is looking to revamp its customer retention strategy, according to a report by Daily Deal Media.

Related: Troubling Data on the Future of Daily Deals Sites – Report

As part of its approach, the company has announced the launch of Groupon Now, which will offer short duration deals. With this new product, Groupon hopes to keep consumers checking the Groupon website “as regularly as they now do with Facebook and email.”

Customer retention is an avid point of discussion amongst all daily deals websites. The rapidly increasing market gives consumers a greater variety of choice each day, which can lead to a decline in overall customer retention statistics.

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