MasterCard Takes On Tourism, Initiates New Campaign for Beijing

What's Next In Payments®
4:54 PM EDT June 20th, 2012

MasterCard will develop premium tourism products to help Beijing promote itself to world travelers, the company has announced.

The two parties signed a memorandum of understanding to kick off a new campaign called, “Priceless Beijing — the People’s Choice.”

“As part of the MOU, MasterCard and BMCTD will integrate selected premium tourism products… into Priceless Beijing and explore collaborative opportunities with top merchants and stakeholders in Beijing to further enhance the program,” an announcement explains regarding the potential impact from MasterCard’s payments expertise.

Read the full story here.

Comments
Also by This Author
What's Hot
News
Poll Finds Americans Trust Banks Even Less
News
How One Thief Used 12 Credit Cards To Make One Purchase
Loyalty & Rewards
Payment History Firm Pulls In $70 Million Investments
Mobile
Bitcoin Platforms Being Reclassified As Money Transmitters
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
News
Poll Finds Americans Trust Banks Even Less
News
How One Thief Used 12 Credit Cards To Make One Purchase
B2B Payments
WEX Comes Off Q3 With Strong Results
International
Transforming Payments from Cost Centers to Revenue Drivers
View All Articles ››