MasterCard Takes On Tourism, Initiates New Campaign for Beijing

What's Next In Payments®
4:54 PM EST June 20th, 2012

MasterCard will develop premium tourism products to help Beijing promote itself to world travelers, the company has announced.

The two parties signed a memorandum of understanding to kick off a new campaign called, “Priceless Beijing — the People’s Choice.”

“As part of the MOU, MasterCard and BMCTD will integrate selected premium tourism products… into Priceless Beijing and explore collaborative opportunities with top merchants and stakeholders in Beijing to further enhance the program,” an announcement explains regarding the potential impact from MasterCard’s payments expertise.

Read the full story here.

Also by This Author
What's Hot
Hackers Cracked Into Natural Grocers’ Registers
Mobile Commerce
Ingenico Launches NFC mPOS Solution
Mobile Commerce
US Bank Joins List Of Samsung Pay Backers
Merchant Innovation
Visa Partnerships Bring In-Car Purchase Experience
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
B2B Payments
Madison Logic Buys B2B Ad Network
B2B Payments
Cash Flow Management for the 21st Century
B2B Payments
When The B2C E-Commerce Business Model Meets B2B Demand
B2B Payments
CDFI Network Targets Women, Minorities for SME Loans
View All Articles ››