Perfect Pairings: NFC and Transit

What's Next In Payments®
5:20 PM EDT February 13th, 2012





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Despite her considerable fame and being courted by many, here we are at Valentine’s Day 2012 and Miss NFC has still not settled into a stable long-term relationship.

Since we all want her to be happy, let’s encourage her to stick with Mr. Transit since he really seems to appreciate what she has to offer. Or maybe another suitor without any Secure Element hang-ups since that just makes relationships way too complicated.

I hate watching Miss NFC waiting by the phone for Mr. Retail POS to call.

Truth is… he’s just not that into her.

Andrew B. Morris is the Director of Market Platform Dynamic’s Atlanta office.  His recent consulting work has focused on alternative payments, mobile financial services, mobile retailing, and the role of loyalty marketing in emerging payments trends. Click here for more on Andrew B. Morris

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