IBM Exec: CMO, CIO Need Shared mCommerce Vision

What's Next In Payments®
3:54 PM EDT February 7th, 2013

Mike Riegel, vice president of mobile and WebSphere at IBM, said that a company’s chief marketing officer and chief information offer must have a shared vision in order for their mCommerce plan to be successful.

“For the CMO and CIO to have a shared vision of how that needs to come together, what the implications are of how you design mobile application in mobile first world, how you need to rethink your marketing processes around promotions, around customer loyalty,” Riegel said in an interview with Mobile Commerce Daily.

“Those are all the things that the CMO and CIO need to have a shared vision around to be successful if they really want to capitalize on mobile commerce.”

Read the full story here.

Topics:
Comments
Also by This Author
What's Hot
Mobile Commerce
Levi’s Appoints Walmart exec Marc Rosen as eCommerce Boss
News
Michael’s Data Breach More Wide Ranging Than Initially Thought
Alternative Financial Services
Lending Club Announces New Funding and Acquisition
Mobile Commerce
Sprig Springs Into The Food Delivery War, With A Plan
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
Breach Round Up
The Heartbleed Bug Effects More Than Just Software…
Mobile Commerce
Levi’s Appoints Walmart exec Marc Rosen as eCommerce Boss
B2B Payments
Why Mark Cuban Invested in e-Procurement
News
Michael’s Data Breach More Wide Ranging Than Initially Thought
View All Articles ››