Isis Sees Repeat Visits, Active Uses In First 90 Days
Isis has seen its active users use its mobile wallet five or more times a week in the three months since its launch, according to Mobile Commerce Daily.
“What we are seeing in terms of the consumers’ willingness to take on the product despite the fact that it is new and innovative and nothing like they have ever experienced has been good,” said Jim Stapleton, chief sales officer at Isis.
“The average consumer in the early days of our pilot is following approximately 5 different merchants. The active wallet users are using it five or more times a week and for those engaged in the offers and the loyalty aspects, they actually end up frequenting those merchants twice as often as they used to.”
The mobile wallet company launched its service in Austin, TX and Salt Lake City, UT in October 2012.