Wix, Global-e Launch Cross-Border eCommerce Partnership

Software company Wix announced a partnership with Global-e Online, which enables direct-to-consumer cross-border eCommerce, to offer Wix sellers a cross-border selling solution.

The partnership builds on Wix’s eCommerce capabilities, allowing merchants to expand their businesses by tapping into Global-e’s cross-border services and providing them with an opportunity to enter and sell in new markets, Wix said in a Tuesday (Feb. 20) news release.

“Our collaboration with Global-e removes the complications involved in selling online internationally, enabling Wix merchants to maximize their reach globally, breaking down barriers to international commerce,” said Oren Inditzky, vice president of online stores at Wix, in the release. “Global-e’s expertise in global eCommerce aligns seamlessly with our mission to democratize eCommerce and empower online businesses of all sizes around the world.”

Via the collaboration, Wix merchants can provide their customers with localized checkouts, multi-currency transactions, customizable pricing capabilities and the ability to adjust their offerings based on specific markets, the release said. Merchants also gain access to an international logistics solution that covers multiple shipping options, local and pre-paid returns, customer service and import processing.

Merchants will also be able to account for local taxes and provide international customers with the total cost of their purchase at checkout. Global-e is also offering sellers the use of its proprietary data-driven business intelligence models to optimize their global offerings and speed up time to market, according to the release.

“To succeed globally, brands need to know and adapt to local market preferences, and we are thrilled to provide Wix merchants with a robust solution that will help them maximize their potential and successfully expand their global footprint,” Dan Brow, vice president of global partnerships at Global-e, said in a statement.

The partnership follows another collaboration between Wix and delivery platform Deliveright announced Feb. 5. The tie-up enables Wix merchants to tap into automation to manage each stage of fulfillment with shipping quotes for shoppers’ various service needs.

“In today’s economy, consumers are in the driver’s seat, and it’s critical that merchants of all sizes are equipped with a seamless delivery process that meets, and even exceeds, their expectations,” said Doug Ladden, CEO and co-founder of Deliveright, at the time. “We’re thrilled to support Wix merchants with the most current shipping technology to help mitigate supply chain problems and improve customer experience with the complete visibility needed to oversee shipments and meet consumer demand.”