Price-Matching Pitfalls: Best Buy Loses $65,000 In One Day

What's Next In Payments®
5:50 PM EDT January 6th, 2013

Best Buy lost $65,000 in one day by matching Walmart’s iPhone 5 discount on December 15, 2012, according to All Things D.

Walmart began the day by offering the phone for $127 instead of $190 and by offering iPads for $399 instead of $499. Best Buy was obligated to match those prices through an advertised guarantee.

Read the full story here.

Comments
Also by This Author
What's Hot
Mobile Commerce
MasterCard CEO: MasterPass Starts Where Apple Pay Stops
News
Credit Unions, Retail Groups Finger-Pointing On Payment Security
Merchant Innovation
Q3 Results Highlight Groupon’s Growing Pains
International
Alibaba Protects Its 11/11 “Singles Day” Turf
View All Articles ››
You May Also Like
Company Spotlight
Different mPOS Strokes for Different mPOS Folks
International
Digital River Offers A Sneak Peak At Mobile eCommerce Trends
Mobile Commerce
Trustwave Buys Cenzic To Beef Up App Testing Capability
Apple Pay Tracker
Apple Pay Faceoff
International
Korean Tech Companies Shifting B2C Focus to B2B Market
Mobile Commerce
MasterCard CEO: MasterPass Starts Where Apple Pay Stops
Acquiring
B2B Pricing Optimization Company Acquired
View All Articles ››