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Private Equity Firm Novacap to Acquire Integral Ad Science in $1.9 Billion Deal

By  |  September 24, 2025

Private equity giant Novacap has reached an agreement to acquire Integral Ad Science (IAS) in a transaction valued at approximately $1.9 billion, according to Reuters. The New York-based digital advertising verification company confirmed the deal on Wednesday.

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    Under the terms, Novacap will purchase all outstanding shares of IAS at $10.30 per share in cash. This represents a 22 percent premium compared with the company’s previous closing price, per Reuters. Following the announcement, IAS stock rose nearly 20 percent in premarket trading.

    The deal, which is expected to close before the end of the year, comes as private equity firms continue to target technology and software companies. Many of these acquisitions are fueled by expectations that artificial intelligence will become a critical driver of growth in the sector.

    Novacap, which manages more than $10 billion in assets, joins a wave of investors betting heavily on digital tools and services. Recently, private equity firm Thoma Bravo carried out several high-profile purchases, including customer engagement platform Verint Systems and human resources software provider Dayforce, according to Reuters.

    IAS provides services designed to help brands and agencies ensure their digital advertising campaigns are reaching intended audiences. Its offerings include ad verification, fraud detection, and performance optimization.

    Source: Reuters