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OpenAI Faces Scrutiny Over Copyright Rules in Upcoming Sora Release

By  |  September 30, 2025

OpenAI is preparing to launch an updated version of its Sora video generator that will allow copyrighted content to appear in its AI-made videos unless rights holders specifically request otherwise, according to a report from the Wall Street Journal on Monday. The Journal, citing people familiar with the matter, said the company has begun informing Hollywood studios and talent agencies about the new system in recent days.

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    Under this approach, intellectual property owners such as movie studios would have to take the initiative to block their material from being used in Sora’s output. However, the tool will not produce images of public figures without their direct consent, per the Wall Street Journal.

    The development comes as OpenAI, which is backed by Microsoft, expands its presence in video generation technology. Sora was first introduced in December of last year, entering a competitive field alongside Meta, Google’s video AI offerings, and Stability AI’s Stable Video Diffusion. Just last week, Meta introduced a short-form AI video platform called Vibes, highlighting the intensifying race in the sector.

    Read more: Apple Faces Lawsuit Over Alleged Use of Copyrighted Books to Train AI

    In a separate report, Wired said on Monday that OpenAI is also gearing up to release a standalone Sora 2 app. According to Wired, the app will feature a TikTok-style vertical feed, letting users swipe through AI-generated clips of up to 10 seconds. Documents reviewed by the outlet indicate the app will not allow uploads from users’ camera rolls but will include an identity verification option, enabling individuals to incorporate their likeness if they choose. Wired added that an internal rollout of the app last week generated strong positive feedback among OpenAI employees.

    Reuters noted that OpenAI did not immediately respond to requests for comment on either of the reports. According to Reuters, the company’s planned updates signal a more aggressive push to make Sora a widely used consumer product while also navigating the sensitive issue of intellectual property in AI-generated content.

    Source: Reuters