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Hong Kong’s Competition Commission Pressures Keeta to Drop Anti-Competitive Clauses

By  |  November 12, 2025
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Hong Kong’s Competition Commission has prompted food delivery company Keeta, backed by Chinese e-commerce giant Meituan, to make significant changes to its restaurant partnership agreements. According to a statement from the commission issued on Wednesday, Keeta will revise several contractual clauses that were deemed potentially anti-competitive.

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    Per the statement, Keeta will “voluntarily” modify provisions that offered restaurants reduced commission fees in exchange for agreeing to work exclusively with the company. The changes are aimed at addressing concerns that such terms may restrict market competition by discouraging restaurants from joining other platforms.

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    In addition to removing exclusivity-based incentives, Keeta will adjust terms that penalized restaurants for partnering with rival food delivery services. According to the statement, the company will also alter restrictions that prevented partnered restaurants from listing lower menu prices on their own websites or on competing platforms.

    The Competition Commission criticized the existing clauses, noting that Keeta’s position in the local market gives it influence that could limit opportunities for new entrants. “Given that Keeta likely has a certain degree of market power in the online food delivery market, the Commission considers that these provisions may hinder entry and expansion by new or smaller platforms, and soften competition in the online food delivery market,” the watchdog said in a statement. It added that such practices could ultimately reduce benefits for both restaurants and consumers by limiting competition.

    Beyond its voluntary amendments, Keeta will provide a legally binding commitment to the Competition Commission as required under Hong Kong’s Competition Ordinance. According to the statement, this commitment is meant to ensure that the company’s revisions are not only voluntary but also enforceable under the law.

    “On top of the voluntary amendments, the Commission considers the additional… commitment necessary as a second step to ensure that the amendments are legally binding and specifically enforceable by the Commission under the Ordinance,” the statement read.

    Source: Hong Kong FP