A world-class academic pioneer in platform strategy, Prof Annabelle Gawer is a thought leader and expert advisor on the business of digital platforms and platform-based innovation ecosystems. Professor Gawer was elected as a Fellow of the British Academy in 2023. Awarded the Clarivate Highly-Cited Researcher Award in 2025, 2023, and 2022, she was in 2025 the most cited female academic in the UK in Economics and Business. The author of over 60 articles and 4 books on digital platforms including The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power with M Cusumano (MIT) and D Yoffie (Harvard Business School) (2019) and Platform Leadership with Michael Cusumano, her 2021 study Online Platforms: Economic and Societal Effects (with N Srnicek) was published by the European Parliament. Her Google Scholar profile indicated over 35,000 citations as of January 2026.