Analysis of Dynamic Trade-Offs Under the New Guidelines: Would Cases Like Amazon/Irobot Turn Out Differently?

The EC’s new guidelines bring a greater emphasis on dynamic theories of harm along with a greater openness to efficiencies. This implies a greater volume of cases will involve trading off “asymmetric” effects occurring on different time frames with different levels of certainty. The contribution of this paper is to put forward a structured framework for balancing these trade-offs based on merger simulation. We then use the Amazon/iRobot merger as a case study to consider whether the new gui