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Antitrust Chronicle® – Online Advertising

BY | April 17, 2019

Dear Readers, Speaking at the 2005 IAB Engage conference in London, Microsoft Chairman Bill Gates said: “The future of advertising is the internet.” With the advent of the digital economy,…

Dear Readers,

Speaking at the 2005 IAB Engage conference in London, Microsoft Chairman Bill Gates said: “The future of advertising is the internet.”

With the advent of the digital economy, and advertising shifting from newspapers, radio, and television to the internet, we have also seen a shift in the regulatory approach of some governments from a focus on protecting consumers from “false advertising,” to considering online advertising from an antitrust lens.

The market power of online p

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