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Attention Oligopoly: Comments on the Paper by Prat & Valletti

BY | April 17, 2019

By David Parker & Federico Bruni The nature and the extent of online platforms’ market power is a hot topic in competition policy. One recent contribution to the debate is…

By David Parker & Federico Bruni

The nature and the extent of online platforms’ market power is a hot topic in competition policy. One recent contribution to the debate is a working paper by Andrea Prat (Columbia University) and Tommaso Valletti (Chief Economist at DG Competition). The paper considers situations where online platforms capture consumers’ attention through content propositions and sell this attention to advertisers. In this environment, the authors conclude that platforms

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