Can Big Data Protect A Firm From Competition?

By Anja Lambrecht & Catherine E. Tucker –

This article looks at big data through the lens of a classic framework called the “resource-based view of the firm.” This framework states that, for big data to provide competitive advantage, it has to be inimitable, rare, valuable and non-substitutable. On deeper analysis, big data is not inimitable or rare, it is unlikely to be valuable and it is not always non-substitutable. In order to extract the value from big data, firms need to have