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Competition in Display Ad Technology: A Retrospective Look at Google/Doubleclick and Google/Admob

BY | April 17, 2019

By Dan Bitton, David Pearl, Maurits Dolmans & Henry Mostyn Competition in Display Ad Technology: A Retrospective Look at Google/Doubleclick and Google/Admob It conducts a retrospective analysis of the Google/DoubleClick…

By Dan Bitton, David Pearl, Maurits Dolmans & Henry Mostyn

Competition in Display Ad Technology: A Retrospective Look at Google/Doubleclick and Google/Admob It conducts a retrospective analysis of the Google/DoubleClick and Google/AdMob merger reviews, and concludes that agencies were right to reject complaints that the transactions would lead to anticompetitive effects. To the contrary, a review of competitive indicia available today show that display advertising and ad tech continue to be mar

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