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Consumer’s Search In The Era Of Big Data

BY | May 15, 2017

By Michele Polo Consumer’s choice requires the collection of information to make a conscious and satisfactory decision. This structural feature of consumption has dramatically changed with the Internet and the…

By Michele Polo

Consumer’s choice requires the collection of information to make a conscious and satisfactory decision. This structural feature of consumption has dramatically changed with the Internet and the diffusion of big data. This note reviews the impact of web-based searches on consumers’ satisfaction and surplus, distinguishing the case of search and experience goods.

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