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DOJ To File Ad Dominance Suit Against Google: Report

By  |  July 14, 2022

The Justice Department is expected to file an antitrust lawsuit against Alphabet’s Google in weeks over its dominance in the online advertising market, Bloomberg News reported on Thursday, citing people familiar with the matter.

The Justice Department is likely to reject concessions offered by Alphabet, the report said. 

The department did not immediately respond to Reuters requests for comment and Google declined to comment.

Last week, the Wall Street Journal reported that Google has offered concessions to avoid a potential US antitrust lawsuit, including a proposal to spin off parts of its business that auctions and places ads on websites and apps into a separate company under Alphabet. 

However, a Google spokesperson told Reuters on Friday that it was engaging with regulators to address their concerns, adding that it has no plans to sell or exit the ad tech business.

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