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Europe’s Budget Airlines Battle For Market Shares

 |  February 1, 2023

Europe’s airlines are bouncing back from the pandemic-induced collapse of international travel.

In a recently published trading update, British low-cost airline EasyJet announced an increase in passenger count to 5.43 million in December, representing a “load factor” of 87%. In other words, the budget airline managed to fill 87% of available seats on its flights.

But while the company recorded a load factor increase during the past year, that number still fell short of the 7.2 million passengers that filled 91.3% of available seats in December 2019.

Airlines track these metrics for obvious reasons. More passengers and fewer empty seats mean greater revenues and better margins.

Accordingly, after hemorrhaging money for three years, EasyJet has been working to cut its quarterly losses and return to pre-pandemic passenger volumes, announcing that it expects to post its first full-year profit since the onset of the pandemic in the current financial year.

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Irish airline Ryanair, on the other hand, is likely one of few air travel companies worldwide to have already burst back into positive quarterly margins.

In an earnings statement published on Monday (Jan. 30), the firm reported that passenger numbers for the quarter through December climbed to a record 38.4 million — 7% higher than the same period in 2019.

As a result of its strong passenger count recovery and a load factor that has returned to above 90%, Ryanair posted net profits of 211 million euros (about $230 million) in the quarter.

In a conference call on Monday (Jan. 30), Michael O’Leary, Ryanair group CEO, put these strong results down to increased fares following strong demand over the holiday period.

He said that the airline has made “very strong market share gains in most of our major markets like Italy, Ireland and Spain, where competitors have removed significant capacity or are retreating from competition with us.”