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FTC v. Meta: The Importance of Quantitative Evidence in Antitrust

BY , , , and | August 24, 2026

The Federal Trade Commission (“FTC”) brought an antitrust lawsuit against Meta in 2021, claiming that Meta’s acquisitions of Instagram and WhatsApp had allowed it to monopolize a relevant market for...

The Federal Trade Commission (“FTC”) brought an antitrust lawsuit against Meta in 2021, claiming that Meta’s acquisitions of Instagram and WhatsApp had allowed it to monopolize a relevant market for apps providing “Personal Social Network Services” and that consumers had been harmed because the acquisitions allowed Meta to increase ad loads imposed on Facebook and Instagram app users. However, the FTC’s market definition was not based on quantitative evidence and its assertion of har

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