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Italy: Regulator hits marketing agencies with €67M fines

By  |  May 20, 2019

Italy’s competition authority, L’Autorità Garante del Mercato e della Concorrenza, has fined three rights-marketing agencies a combined €67 million (US$74.8 million) for breaches of antitrust regulation in the acquisition of Italian football rights.

The fines follow an investigation into the sale of the overseas audio-visual rights to Serie A, Serie B, the Coppa Italia, and the Italian Super Cup in three contracts between 2008 and 2017.

The Authority concluded that the agencies reached pre-tender agreements with each other which effectively limited the potential increase in value which could have been secured by Italy’s top football league, Lega Serie A, for the rights.

Full Content: Sport Business

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