One of the more confusing questions of antitrust law pertains to when buyers choose not to buy something. Such activity, when done collectively, can violate antitrust law as a “group boycott.” Boycotts, however, occur frequently for reasons unrelated to competition, such as when buyers seek to convince companies to change policies for a wide variety of social reasons, as exemplified by recent high-profile boycotts of Bud Light and Disney. Determining when such boycotts violate antitrust
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