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UK Watchdog May Undo Dough Merger

 |  November 7, 2022

The merger of two pastry manufacturers could lead to higher prices for shoppers, the UK’s competitions watchdog has found.

Cerelia, which makes ready-to-bake products like pastry, pizza and patisserie dough, and owns UK manufacturer BakeAway, struck a deal with rival home baking brand Jus-Rol last year.

Related: UK Shoppers Face Higher Prices Due To Dough Merger